Team Yogurt

Not Spoiled, Just Cultured

Beep Beep! South Korean Yogurtmobiles Take to the Streets, Reports WSJ

Cheryl Sternman RuleComment

According to an April 3, 2016 story by Min-Jeong Lee in the Wall Street Journal ("New Yogurtmobiles in South Korea Cause a Stir"), fleets of motorized, refrigerated vehicles -- all driven by women -- give South Korean yogurt-lovers easier-than-ever access to their favorite fermented beverage. Thirteen thousand female drivers operate in all corners of the country, delivering drinkable yogurt pretty much everywhere, from large cities to remote islands. 

Korea Yakult has budgeted $67 million to expand its fleet to 10,000 electric vehicles by the end of next year.

Head to the Wall Street Journal to read the full story.